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Website | Dr. Amanda Schaffner
1. The project
Dr. Amanda Schaffner is a Family and Community Physician, focusing on lifestyle adjustments and healthy weight loss, always through affectionate and responsible care.
The objective of this project was to create a website that reflected its unique way of being and working, that is, a light, welcoming and engaging space , which conveyed the feeling of being listened to and welcomed.
2. Target audience
The site is designed specifically for young women who feel disconnected from their body image and are looking for a place to come to terms with themselves and begin or continue a wellness journey.
3. Applied Solutions
The website was built to be a true space for listening and care , where these women can feel comfortable taking the first step towards a lighter and more affectionate life.
The experience is designed to be conversation-like, providing comfort and audience identification from the start.
To convey warmth, femininity and a vintage touch, we opted for delicate serif typography, soft pastel tones and graphic elements that convey a handmade and nostalgic touch.
